into the red

into the red
into the red
FINANCE, BANKING into a situation where you are losing money after making a profit: go/fall/slide into the red »

Many technology firms have fallen deep into the red after a collapse in revenues from the telecoms industry.

STOCK MARKET if a stock market goes into the red, it falls to a value that is below the one at which it started: go/fall/slide into the red »

Stock markets slid into the red by late morning.

Main Entry: red

Financial and business terms. 2012.

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